Illustrative examples you can explore at your own pace.
05 / Case studiesDemonstrations, not participant results.
See the work take shape.
Three workshop demonstrations, built end to end. Each shows the method, what you leave with and how it’s checked. Participant stories come later, with their results and their permission.
Demonstration
Pitch deck5 pages
WebsiteLanding page
Amerika OSBrand brief
Type
Aa
Accent
Voice
Clear
Business cardFront / back
PosterPitch day
Schematic of the demo. Open the Brand Lab for the real files.
Case 01 / Startup Brand Studio
One brief. Thirteen formats that agree.
A student-venture workshop built on a real concept, Amerika OS. The live demo sets one brand direction, opens the deck, website, business card and poster side by side, then changes a shared setting to show every piece stays related.
Format
45-minute preview; full plan is two 120-minute sessions
What remains
A 13-part brand kit, including a five-page pitch deck, landing page, cards and poster
How it’s checked
Clarity, consistency, hierarchy, evidence, usability and export
The twenty formats in the collection, grouped by category.
Case 02 / Fold: Twenty Formats
One identity. Twenty different jobs.
Fold is a fictional festival of design and making. One original identity is carried across websites, editorial, objects and motion, and each piece documents the principles, decisions and checks behind it.
Format
Self-paced demonstration
What remains
20 working designs across six categories
How it’s checked
Each piece names its design principles, such as visual hierarchy or Fitts’s law, and its checks
How the pathfinder moves from your choices to a plan.
Case 03 / AI Career Systems Lab
Five choices. A seven-day plan.
A workshop format for turning career friction into a working AI workflow you can inspect. The pathfinder turns five choices into a seven-day practice plan, with no account or email needed.