Working brand guide

One direction. Many formats.

The direction stays. The format changes.

Focus

#0A0A0A

Reading

#FFFFFF

Route

#E63946

Type and voice

Space Grotesk for expression.

Inter for reading. This standalone kit uses Inter for source details too; the app source names JetBrains Mono as its optional source-detail family. No substitute font is silently labeled JetBrains Mono.

The method

Separate

Separate official facts, assumptions, preferences and unknowns.

Connect

Connect important claims to a source, a date and a decision criterion.

Sequence

Order decisions by their dependencies.

Update

Revisit the same record when conditions change.

Logo provenance

The source mark uses orange; the red adaptation is explicitly a workshop variant matching the existing website accent, not a newly approved master logo.

Boundaries