# Your startup brand kit

Use the AmerikaOS examples to understand the method. Your venture needs its own choices, original name and evidence. Keep one brand brief beside all your working files so changes have one place to start.

The example pitch deck has five pages: purpose, problem, solution, product and next step. Use it to learn a concise story; expand your own submission to meet the competition rules supplied by the organizer.

## Folder map

Keep a simple project folder with `brand/`, `pitch/`, `website/`, `launch/` and `sources/`. Store the current brief and a short file index at the top. Save editable masters in their area and exports in an `exports/` subfolder. Avoid filenames such as `final-final-new`; use a date or version and identify the current version in the index.

## Brief

Write the intended customer, customer problem, proposed value, evidence, desired next action, three references and what you borrow from each. Decide the type family, accent and base colors, logo treatment, image style, spacing and voice. Record why the choices fit your audience. Keep factual claims separate from design preferences.

## Prompt sequence

Paste each prompt into your chosen assistant after supplying your own brief and relevant example. These prompts make no API calls and require no credentials in code.

### 1. Clarify the direction

“Read the brand brief and references I supplied. Separate supported facts, assumptions and missing evidence. Compare two visual directions for this audience, explaining the typography, hierarchy, palette and image choices. Keep my venture idea intact. Ask only about a missing choice that would materially change the design. Do not invent customers, metrics, partnerships or achievements.”

### 2. Apply my chosen direction

“Use the direction I selected and the supplied brand specification. Build the requested material with the same logo, type roles, palette and language. Adapt the composition to its format. Keep text and required diagrams editable. Label unsupported business assumptions. Preserve the original template and place the new version in the relevant project folder. Explain any necessary departure from the brand specification.”

### 3. Build the pitch story

“Use my venture evidence to draft a pitch deck covering purpose, problem, solution, why now, customer and market, competition, product, business model, progress and next milestones, financial assumptions, team and appendix. Use an explicit unknown when evidence is missing. Include a presenter script and source notes. Match the current competition rules I supplied, and create a static PDF version without animation or audio.”

### 4. Review and repair

“Compare this output with the supplied brand brief and reference. Check clarity, consistency, hierarchy, factual support, readability, links and exports. Identify concrete defects in the actual output. Explain how to reproduce each functional problem. Fix the defects I have authorized, preserve the previous version and rerun the affected checks. Keep technical checks separate from my creative acceptance and from observed customer behavior.”

## Before sharing

Open each export outside its editor. Test links and controls. Check the page at phone width, the deck at presentation size and the card at actual print size. Read every business claim and source. Confirm you have permission to share the images and names. Use the competition's current submission rules. A visual prototype does not make a feature operational or a business claim true.

## Peer test card

- Hypothesis: what should this design help someone understand or do?
- Task: what will you ask the peer to attempt without explanation?
- Measure and pass condition: what observable behavior counts as success?
- Variant A and B: what specific choice differs?
- Observation: what happened, including hesitation or confusion?
- Revision: what changed because of the observation?

Keep the tested version and observation with your project. Do not replace a failed result with a better-looking score.