← All 20 studiesFOLD / FIELD GUIDE 01Download wordmark ↗
An identity made to move between things.

One fold.
Endless
possibility.

Fold's angular F symbol
A festival of design & making.
Ideas take shape.
EST. 2026 / STUDY 19
01 / THE IDEA

A sheet becomes a structure with one deliberate move. Fold gives that moment a name, a mark, and a language of edges. Open, curious, unmistakably made.

02 / THE MARK

Simple enough
to travel.

The upright and two open arms make an F. One angled return carries the idea of a folded edge. The small orange plane is a signature, not a substitute for the name.

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Background

03 / COLOUR

A useful kind
of energy.

Paper and ink do the reading.
Cobalt leads. Ember makes a point.

Ink#10121AStructure / text
Paper#FFFDF7Space / surface
Cobalt#2547E8Lead / emphasis
Ember#F97316Accent / direction
Petal#F2BDD2Warmth / detail
Mint#BAE7CBRest / support

Use the text pairings shown here. Essential meaning also needs a word, shape or position. Print colours require a physical proof.

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04 / TYPOGRAPHY

Make room
for ideas.

INTER / BOLD TO BLACK

Direct headlines, clear navigation, dependable small print. Tight display spacing; relaxed text lines.

Some things
begin with
a little curiosity.

FRAUNCES / EDITORIAL

A warmer voice for stories, reflection and the moments between instructions.

05 / GRAPHIC LANGUAGE

Edges with
intention.

Folded planes lead the eye. Registration marks frame a composition. Repetition makes the family recognizable; a different grid gives each medium its own voice.

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Fold

Ideas take shape.

17—18 OCTOBER / RIVERSIDE WORKS