{ "schemaVersion": "2.0.0", "updatedAt": "2026-09-09", "purpose": "Amerika OS classroom brand-consistency demonstration", "brand": { "name": "Amerika OS", "tagline": "The problem is not a lack of information. It is the fog.", "taglineEnglish": "The problem is not a lack of information. It is the fog.", "description": "An educational decision system for understanding US study, career and settlement pathways.", "owner": "Haluk Gül", "status": "Existing educational prototype · provisional identity v1", "locale": "en-US", "domain": "amerika-os.com", "palette": { "background": "#0A0A0A", "surface": "#121212", "text": "#FFFFFF", "accent": "#E63946", "sourceMarkAccent": "#F97316" }, "fontNames": { "display": "Space Grotesk", "body": "Inter", "mono": "JetBrains Mono" }, "principles": [ { "name": "Separate", "english": "Separate", "description": "Separate official facts, assumptions, preferences and unknowns.", "shortDescription": "Facts & assumptions" }, { "name": "Connect", "english": "Connect", "description": "Connect important claims to a source, a date and a decision criterion.", "shortDescription": "Sources & dates" }, { "name": "Sequence", "english": "Sequence", "description": "Order decisions by their dependencies.", "shortDescription": "Decision dependencies" }, { "name": "Update", "english": "Update", "description": "Revisit the same record when conditions change.", "shortDescription": "Changing conditions" } ], "boundaries": [ "Educational prototype; no legal, immigration or financial advice.", "No admission, visa, employment or other outcome guarantees.", "No revenue, pricing, checkout or commercial offers in this class example.", "No customer counts, funding, traction or testimonials are claimed.", "No identity documents, exam results or private application data.", "Workshop examples are proposed communication assets, not evidence of deployment or validation." ], "sources": [ { "id": "registry", "path": "platform/ventures.json", "supports": "Venture identity, app owner, preview lifecycle and disabled revenue mode." }, { "id": "site-config", "path": "apps/amerikaos/site-config.ts", "supports": "Name, original product description, domain and route diagnostic. Classroom copy is translated into English." }, { "id": "product-page", "path": "apps/amerikaos/app/page.tsx", "supports": "Original hero meaning, method and product boundaries. Classroom presentation is in English." }, { "id": "router", "path": "apps/amerikaos/lib/router.ts", "supports": "Six deterministic routes and six diagnostic dimensions." }, { "id": "tokens", "path": "apps/amerikaos/app/globals.css", "supports": "Black, white and red provisional app tokens." }, { "id": "fonts", "path": "apps/amerikaos/app/layout.tsx", "supports": "Space Grotesk, Inter and JetBrains Mono." }, { "id": "mark", "path": "apps/amerikaos/public/brand-mark.svg", "supports": "Original route mark; orange is preserved in the exact source copy." } ], "logo": { "original": "/demo/amerikaos/brand-mark-original.svg", "workshopVariant": "/demo/amerikaos/brand-mark-red.svg", "note": "The source mark uses orange; the red adaptation is explicitly a workshop variant matching the existing website accent, not a newly approved master logo." }, "descriptionLocalized": "A clear roadmap for US education, career and settlement decisions.", "localizationNote": "English classroom adaptation of the existing Amerika OS source. The original product and its audience assumptions are unchanged." }, "slides": [ { "id": "purpose", "title": "The problem is not a lack of information. It is the fog.", "body": [ "Make US study, career and settlement decisions understandable, sourced and updateable.", "Initial audience hypothesis: Turkish-speaking people exploring US pathways." ], "note": "English presentation of the existing product purpose. The initial audience remains a hypothesis; customer research is not claimed.", "status": "Existing purpose" }, { "id": "problem", "title": "The decisions are connected. The information is scattered.", "body": [ "School. Budget. Applications. Career. Settlement.", "A new fact can change the next decision. The route needs to stay understandable." ], "note": "Problem framing comes from the existing product page; customer research is not claimed.", "status": "Existing problem framing" }, { "id": "solution", "title": "A route you can inspect.", "body": [ "Separate facts from assumptions, preferences and unknowns.", "Connect claims to sources and dates.", "Sequence dependent decisions; update the route when conditions change." ], "note": "The existing four-part method: Separate, Connect, Sequence, Update. No measured improvement or competitor superiority is claimed.", "status": "Existing solution direction" }, { "id": "product", "title": "One question at a time. One visible route.", "body": [ "Answer six questions to explore six pathway options.", "Get a suggested route, context and first actions. No account or email required." ], "note": "Implemented preview behavior, not a verified user outcome. Educational prototype; no outcome guarantees.", "status": "Implemented prototype" }, { "id": "ask", "title": "Help us make the route clearer.", "body": [ "Which decision would you bring to this system?", "Where would you ask for a source?", "What would you need before trusting the next step?" ], "note": "Class feedback invitation, not a funding request or service offer.", "status": "Class discussion" } ], "assets": [ { "id": "pitch-deck", "title": "Startup pitch deck", "description": "A five-slide introduction: purpose, problem, solution, product and a feedback ask.", "format": "5 slides", "headline": "A visible route through the fog.", "body": [], "status": "Workshop concept" }, { "id": "website", "title": "Website", "description": "A landing-page study connected to the existing product direction.", "format": "Responsive concept", "headline": "The problem is not a lack of information. It is the fog.", "body": [ "A clear roadmap for US education, career and settlement decisions.", "Choose a question. Understand the route. Keep the evidence visible." ], "status": "Workshop concept" }, { "id": "business-card", "title": "Business card", "description": "A front-and-back identity study with no invented contact details.", "format": "Front + back", "headline": "Haluk Gül", "body": [ "Amerika OS", "Educational decision systems", "amerika-os.com" ], "status": "Workshop concept" }, { "id": "brand-guide", "title": "Brand guide", "description": "The shared palette, type and language rules made explicit.", "format": "Working guide", "headline": "The direction stays. The format changes.", "body": [ "Black creates focus. White keeps the reading clear. Red traces the route.", "Space Grotesk for expression. Inter for reading. JetBrains Mono for source details.", "Separate fact, assumption and next action." ], "status": "Workshop concept" }, { "id": "logo-suite", "title": "Logo suite", "description": "The exact source mark alongside a labeled workshop adaptation.", "format": "Source + proposed variant", "headline": "A route, not a promise.", "body": [ "Original: orange route mark from the current app.", "Workshop variant: the same geometry in the website red.", "Use the wordmark and route symbol together until identity is resolved." ], "status": "Workshop concept" }, { "id": "executive-summary", "title": "Executive summary", "description": "A one-page overview without invented market or traction claims.", "format": "One page", "headline": "Make the next decision visible.", "body": [ "Purpose: organize US-pathway questions for Turkish-speaking readers.", "Product: a deterministic six-route educational diagnostic.", "Method: separate, connect, sequence and update.", "Next learning step: test comprehension with people and record the evidence." ], "status": "Workshop concept" }, { "id": "pitch-poster", "title": "Pitch-day poster", "description": "A class discussion poster; event logistics stay unassigned.", "format": "Poster concept", "headline": "First the fog. Then a route.", "body": [ "First the fog. Then a route.", "Amerika OS · Educational prototype", "Class discussion concept — no event date or venue is asserted." ], "status": "Workshop concept" }, { "id": "business-model", "title": "Business model canvas", "description": "An explicit hypothesis map; no fabricated business numbers.", "format": "9-part hypothesis canvas", "headline": "A model for learning, before claims.", "body": [ "Audience hypothesis: Turkish-speaking people exploring US pathways.", "Value hypothesis: a clearer sequence of decisions and evidence.", "Channels to test: educational workshops and the prototype website.", "Relationship hypothesis: self-directed learning and feedback.", "Activities: maintain source dates, improve route clarity, test comprehension.", "Resources: the route framework, source records and app implementation.", "Partners: none asserted; any future relationship requires verification.", "Costs: unknown; measure actual operating effort before estimating.", "Revenue: no active revenue model or commercial offer is presented." ], "status": "Workshop concept" }, { "id": "social-carousel", "title": "Social launch carousel", "description": "A five-card educational introduction, prepared as a concept.", "format": "5 cards", "headline": "Information is everywhere. Where is the route?", "body": [ "Information is everywhere. Where is the route?", "Separate the official fact from the assumption.", "Connect the claim to a source and a date.", "Sequence the decisions. Update what changes.", "Explore the educational prototype. Verify before acting." ], "status": "Workshop concept" }, { "id": "profile-kit", "title": "Profile banner + avatar", "description": "A matched identity set for a potential project profile.", "format": "Banner + avatar", "headline": "Make your decisions visible.", "body": [ "Make your decisions visible.", "Amerika OS · Educational prototype", "Profile concept; no account or audience is claimed." ], "status": "Workshop concept" }, { "id": "email-kit", "title": "Email signature + follow-up", "description": "An editable classroom follow-up template with visible placeholders.", "format": "Signature + draft", "headline": "A clearer next question.", "body": [ "Hello [name],", "Thank you for discussing Amerika OS in class. It is an educational prototype for organizing US-pathway decisions.", "Which part of the route was unclear? Which claim would you want linked to a current official source?", "Your feedback can help us improve the explanation. No outcome is promised.", "Haluk Gül / Amerika OS / amerika-os.com" ], "status": "Workshop concept" }, { "id": "storyboard", "title": "Pitch video storyboard", "description": "A seekable ninety-second competition-pitch plan with an editable talk track; not a rendered video.", "format": "6 frames · proposed 90 seconds", "headline": "From fog to route.", "body": [ "00–15 s / Purpose and problem. Visual: school, budget and application questions appear. Say: Amerika OS is an educational decision system. Its starting question is how to make scattered US-pathway information into a visible next decision.", "15–30 s / Solution and audience. Visual: one route emerges. Say: The initial audience hypothesis is Turkish-speaking people exploring US pathways. The product organizes decisions and evidence; market size and demand still require research.", "30–45 s / Method and alternatives. Visual: Separate, Connect, Sequence, Update. Say: The method distinguishes facts from assumptions and links claims to sources. Official information and peer communities are alternatives to study, not competitors we claim to have surpassed.", "45–60 s / Product. Visual: six route families and one sample result. Say: The existing prototype uses six deterministic questions. It gives a route, context and first actions without an AI gate, login or email requirement. It promises no admission, visa or employment outcome.", "60–75 s / Model, evidence and timeline. Visual: existing versus proposed columns. Say: The current mode is an educational prototype; no commercial offer is presented. Costs and funding figures are unknown. The next proposed milestone is a comprehension study, then documented revisions; no launch dates or completed validation are claimed.", "75–90 s / Team and invitation. Visual: Haluk Gül, then the Amerika OS mark. Say: Haluk Gül owns the venture and directs its creative choices. What part of this route is unclear, and what evidence would you need before trusting a next step?" ], "status": "Workshop concept" }, { "id": "product-ui", "title": "Product UI screens", "description": "A compact educational walkthrough of existing route logic.", "format": "Question + result studies", "headline": "Which decision do you want to clarify?", "body": [ "Choose the decision you want to clarify.", "Program · Financing · Application · Career · Arrival · Family", "A sample route card explains its first action and boundary.", "This is a class UI study; it does not run or replace the complete diagnostic." ], "status": "Workshop concept" } ], "routes": [ { "id": "program", "title": "Program", "firstAction": "Write your program criteria before comparing schools.", "localizedTitle": "Program Decision System" }, { "id": "financing", "title": "Financing visibility", "firstAction": "Separate verified costs, available resources and unknowns.", "localizedTitle": "Financing Visibility System" }, { "id": "application", "title": "Application evidence", "firstAction": "List each requirement with its current official source.", "localizedTitle": "Application Evidence System" }, { "id": "career", "title": "Career direction", "firstAction": "Compare the skills and evidence different roles require.", "localizedTitle": "Career Direction System" }, { "id": "arrival", "title": "First 30 days", "firstAction": "Order arrival tasks by their dependencies.", "localizedTitle": "First 30 Days System" }, { "id": "family", "title": "Shared family decision", "firstAction": "Write the shared constraints and unresolved questions.", "localizedTitle": "Shared Decision System" } ], "sharing": { "scope": "Class demo of an existing Haluk venture. Source code notices are separate from brand ownership.", "privateDataIncluded": false, "commercialOffer": false, "contentStatus": "Existing facts are source-linked; new communication assets and learning plans are concepts." } }